Diagonal Accent Line
DecebalDobrica
B2B Case Study Writing

Turn Customer Wins Into
Revenue-Driving Case Studies

Technical case studies that showcase your product's impact with real metrics, compelling narratives, and social proof that closes deals.

88% of B2B companies use case studies • Average company has 45 case studies • 79% rate them "extremely effective"

Premium Case Study Examples

Learn from the best. These case studies from top-tier companies command premium pricing ($6k-$10k) because they deliver results.

Twilio

Communications SaaS

10% uplift
in authorization rates

How Twilio achieved 10% authorization rate improvement and 1.5% revenue uplift through payment optimization.

B2B SaaSPayment OptimizationEnterprise
Company Scale: $9B+ revenue

LunarCrush

AI Analytics

80% cost reduction
in infrastructure

How LunarCrush cut cloud costs by 80% while scaling AI-driven real-time analytics with edge computing.

InfrastructureCost OptimizationAI/ML
Cost Impact: $25k → $5k/month

MotorTrend

Media & Entertainment

7x faster builds
deployment speed

How MotorTrend achieved 7x faster build times and enhanced developer productivity at scale.

PerformanceDeveloper ExperienceScale

Freshworks

Cloud Software

Sub-millisecond
response times

How Freshworks scaled authentication microservices and user analytics through modern caching architecture.

ArchitectureDatabaseMicroservices

Why Invest in Case Studies?

Proven Lead Generation

79% of marketers rate case studies as "extremely effective". They convert 3x better than blog posts.

Build Trust & Credibility

Real customer stories with metrics build trust faster than any marketing copy. Social proof that sells.

Sales Enablement

Arm your sales team with concrete success stories. Shorten sales cycles by addressing objections proactively.

SEO & Thought Leadership

Rank for customer names, use cases, and technical keywords. Establish authority in your vertical.

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What You'll Get:

  • View all Fractional CTO packages & pricing
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  • Access Case Study pricing
  • View Architecture Documentation costs
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The Case Study Process

1

Customer Selection

Identify customers with compelling success stories and strong metrics.

1-2 days
2

Research & Interviews

Deep-dive interviews with customer technical teams and stakeholders.

2-3 hours
3

Data Analysis

Analyze metrics, performance data, and business impact. Create visualizations.

3-5 days
4

Writing & Design

Craft narrative using STAR methodology. Add diagrams, quotes, and visuals.

1 week
5

Review & Revision

Customer review, legal approval, technical accuracy check. Iterate.

3-5 days
6

Delivery & Distribution

Final assets in multiple formats (web, PDF, social). Distribution strategy.

2-3 days

STAR Methodology Framework

SSituation

Set the scene. Company background, industry context, growth trajectory, and the specific challenge that needed solving.

TTask

Define the goal. What needed to be accomplished? Why was it critical? What were the constraints and requirements?

AAction

Show the solution. Technical implementation, architecture decisions, integration process. The "how" with enough detail to be credible.

RResult

Prove the impact. Quantifiable metrics, business outcomes, customer quotes, and what's next for the customer.

What's Included

Customer interview & research
Technical implementation analysis
Performance metrics & business impact
Architecture diagrams (when applicable)
Customer quotes & testimonials
Before/after comparisons
Data visualizations & charts
Multiple distribution formats (web, PDF, social)
SEO optimization
Legal review coordination
Multiple revision rounds
Distribution strategy recommendations

Ready to Showcase Your Success Stories?

Let's turn your customer wins into compelling case studies that drive leads, shorten sales cycles, and build credibility.

Average turnaround: 2-3 weeks for full case studies

Common Questions

How do you find customers to interview?

You identify happy customers with strong results. I handle the outreach, interviews, and follow-ups. I'll work with your customer success team to find the best candidates.

What if we don't have metrics?

I help you find them. Through customer interviews and your internal data, we can uncover performance improvements, time savings, cost reductions, or other quantifiable impacts.

Can you handle technical depth?

Yes. With 15+ years of engineering experience (Rust, TypeScript, PostgreSQL, blockchain), I can write about complex architectures, performance optimizations, and technical implementations with credibility.

What formats do you deliver?

Web-ready HTML/markdown, PDF for sales enablement, LinkedIn/Twitter threads for social, and optional blog post format. You own all rights to repurpose however you need.

Do you do video case studies?

Written case studies are my specialty. However, I can provide scripts and interview questions if you want to produce video content in parallel.